You have become a very
successful professional dog breeder. Spending a decade of your
life-time caring and producing beautiful puppies. You seldom
take a holiday overseas as you focus on building up your reputation
of good quality business. You keep a close eyes on viral diseases
which will kill your puppies. With diseases under control and
excellent management, your dogs produce puppies weekly. They thrive
and are ready for sale at 8 weeks old.
But you don't get the prices you deserve. The economic
recession in Singapore and the retrenchments reduce the spending
power of many Singaporeans. Rampant under-pricing
from home breeders. The SARS (severe acute respiratory syndrome)
outbreak nearly wiped you out of business. But you are still
in business.
Should you carry on as you have had done for the past decade?
Selling your puppies to pet shops at discount and to haggling buyers
at reduced prices? You know you have excellent quality Chihuahuas
for sale and you deserve a much higher price. How do you do
it?
If you have high quality puppies, sell your puppies to the world !
That is easier said than done? Actually, it is not that
difficult if you know how. Most likely, as a successful dog
breeder in Singapore, you will be over 40 years old. You are afraid
of this brave new world called the "Internet". So costly and
no instant results selling puppies over the internet.
You don't see the long-term power of networking to the world.
Selling to a world audience and getting a higher price from puppy
lovers who are interested in your Chihuahuas.
So much for the hard sell. Now, how do you do it? Invest in a
digital camera for your children when they are pre-teen and probably
more helpful. Send them to relevant courses and motivate them
do the technical work like setting up a webpage to help you go
global.
Once the webpage is up, you should post pictures of your new stock
every week. Every day, if possible. No slacking. Let
your fellow breeders laugh at you as being so silly. Wasting money
and time.
Soon, the internet search engines will spider your webpage and the
whole world knows you have the Chihuahuas you want. The
following is an example of how you should take pictures of your
puppies for your webpage.
The Sri Lanka prospective puppy buyer had phoned me to buy a
Chihuahua puppy (male, cream, short-coated) after searching the
internet and had come across
http://www.asiahomes.com/puppy.htm. This
webpage is put up by an internet advertising agency, Asiahomes
Internet
http://www.asiahomes.com/singapore_classified/index.htm
to promote the Singaporean canine breeding industry. It does
not sell puppies. It creates the awareness of puppies for sale by
Singapore breeders serviced by me, to promote their puppies
world-wide. When there is an enquiry, the breeder or pet shop will
be contacted.
As for the Sri Lanka query, there are very few Chihuahuas for sale
at any one time in Singapore. There is one and the pictures are in
this webpage. I have asked him to check up this webpage rather
than emailing the pictures to him.
The URL of this webpage is:
http://www.asiahomes.com/dev/040606puppy_internet_sale.htm
With this URL, I can always refer other prospective buyers to the
webpage instead of having to email pictures every time there is a
sales query.
 |
| Front
view. Close up on the apple-head and the face. |
 |
| Left side
view |
 |
| Right
side view |
 |
Front
view - to show it is a male.
Selling price: S$1,200 inclusive of pedigree papers
from the Singapore Kennel Club, microchipping and and lst
vaccination (9-in-one including coronaviral vaccination).
Price does not include export permit certification &
dog licensing fees from the Singapore Government (around
$300), vet health inspection for export (S$50.00). The
buyer will hand carry the Chihuahua on the plane and be
responsible for the import permits and regulations in Sri
Lanka. |
You need to maximise profits
to have sufficient funds for the bad times, like SARS and sudden
viral disease outbreaks killing many puppies.
Yet, by not spending money on a building a webpage and investing in
your future, using time and money on learning how to harness the
power of internet marketing, you will not be able to catch global
buyers who will pay what you deserve for your sweat and toil in
producing top notch Chihuahuas and other breeds.
Putting up a webpage is the
beginning of creating awareness of your products and services to the
world and to the younger Singaporeans who are now always clicking on
their mobile phones and surfing.
Times have changed. Keep up with the changes. Then, it is no longer
necessary for you to hawk your products at bargain prices to
Singaporeans when the world is at your feet. You will then
have no need to put up with the bargaining and cutting you to the
lowest selling price mentality of some Singaporeans.
You click a "mouse" and the whole world knows what puppies
to buy from you. I don't mean the mouse stealing your puppy feed in
your kennels !
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ASIAHOMES.COM'S
TIPS FOR A LONGER LIFE FOR YOUR PETS