Blissful View Date of report: September 15, 1998
Case study: Realtor, Inner beauty of a lady. Forcing co-brokers to sign a form to reveal client's name.
"Go to Balmoral or older condos,"stated co-broking agent Ms L in a brisk tone of voice after Asia USA client said the master bedroom of the Sommerville Grandeur apartment was not big enough and that it looks old (actually around 4 years old). The American lady client has 2 dressing tables (husband and wife) and was making comments openly, as usual for Americans.
Instead of listening to the prospect for feedback and to win her over (the master bedroom was only slightly smaller) with feminine charms as many female realtors (usually dressed in black and made up attractively) know what to do, she was not interested.
Ms L, probably over 30 years old, was dressed in white and black striped blouse (zebra stripes) and black pants. Her black hair was permed in waves giving a fluffed out effect. Her eyes were naturally bigger than usual for a Chinese girl, and if you have seen Pekinese dogs, her eyes were somewhat protruding. Not being tall, the whole personality appeared intimidating.
She had met one of the 2 Asia USA associates, having crossed paths before and did not like being rejected earlier for refusing to sign her company form which demanded co-broking agents to reveal name of client, amongst other requirements.
She knew it was the policy of Asia USA not to sign the form and to reveal client's name, yet she pushed a form to the new Asia USA associate.
It must be Company's policy because she pushed a form for the new associate to fill in and sign. It is an uncommon practice and it makes life difficult for the realtor on the ground. The new associate nearly filled up all the particulars (as a good Singaporean should).
She was advised not to reveal client's name and the co-broking agent was informed that is the policy of Asia USA and that she should not co-broke with Asia USA or asiahomes which is not compliant. New associates make their own bookings and are guided by older ones for some time and they encounter various odd situations..
"What an unhappy realtor,"commented Asia USA client. It was a strange uneasy house-viewing experience for her.
This tip may be helpful to new lady associates. Using sex as a weapon is commonly practised by female since the dawn of times. As many expatriates are men, female realtors are naturally preferred.
Good-looking ones take advantage by wearing black (to accentuate their fair skin, usually tanned by sun for experienced ones). Low cut, sleeveless with jacket and short-skirt lady realtors are dressed to kill and remembered by the male expats. Mascara for some to emphasize the beauty of the eyes, mainly for Caucasian realtors.
Any lady realtor can look good with the help of nice dresses and makeup, giving them the added advantage over male realtors anytime. The inner beauty augments the external and if both are present, it is a most potent marketing ploy and never fails to get referrals from male expatriates.
Of course, integrity and ability to find affordable housing are important as some male Caucasian expatriates do want professionalism as well.
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Kong Yuen with questions or comments about information on this web site.