9509Singapore real estate, the athletic wife wants a good gym, educational stories for asiahomes.com realtors, excerpts from "The Internet Realtors, Singapore", sponsored by  AsiaHomes Internet.

Give what the athletic wife wants.
Not what you have and think that the customer should accept.

Case study for new www.asiahomes.com realtors.

Profile:
What does the young couple want?
Australian nationals.
Caucasian husband less than 30 years old.
Indian wife wants a good gym.
Toddler.
Specifications (see email).

Name 3 condos you will recommend in 2001.
See what the couple rented in 1998 below.

An email arrived from Australia in March 1998.
Subject: Expat rental: seeking your help
Date: Sat, 14 Mar 1998 21:34:11 +1000
From: ....@c3.telstra-mm.net.au
To: drsing@asiahomes.com

My family are moving to Singapore on an initial 12 month contract and we are coming to Singapore next Friday and would like you to assist us finding some apartments or houses to look at.

Our criteria are as follows;

  • 12 month lease min.
  • 3 bedroom (1500 square feet plus)
  • pool, gym
  • "newish"
  • close to subway or close to the CBD
  • fully furnished
  • less than S$3,500 per month
  • not near traffic
  • not first or second floor apartment
  • children's play ground
  • responsive landlord

We are coming from Australia and we have one toddler.

Tom - Melbourne, Australia


The following 2 condos were proposed but not accepted.

1.  Ocean Park Condo

1998 listing.
3+1, 2,100 sq. ft, 13th floor, $3,500 f/f.
East Coast. 15-minute bus ride to downtown, Raffles Place. Renovated interior, clean and bright kitchen and rooms. Full condo facilities.

298 units. 3 blocks. Panoramic unobstructed city or sea views on high floors. The living/dining area is very big and there is a big balcony from the living area.   Small balconies are in the 3 bedrooms. 

In its original condition, the master bathroom has green circular shallow bath tub cum shower, green W.C and basin. A light pink W.C and shower stall in the powder cum common bathroom. The master and one bedroom has parquet flooring while one bedroom has the light brown ceramic tiles continued from the living and dining area. 

The kitchen is bright. The cabinets of light brown formica with one cabinet without doors. Ordinary oven. Maid's bathroom has a squatting W.C.  The three bedrooms have window air conditioners while the living and dining areas have split units.  Lots of closet spaces and some units have fantastic sea views.  One main complaint will be leaking of ceiling in the bathroom area due to water seepage from above unit.

Renovated units can be very luxurious with black granite flooring or marble flooring and new fittings.

Update on Ocean Park as at March 3, 2001.

17-year old condo upgraded in 2000, but most Caucasian expatriates have migrated to the newer condos like Costa Rhu where a 2,100 sq. ft condo rents around $4,000 - 5,000.   Spanking new bathrooms and cabinets as well as marble flooring seem to draw most Caucasian expats away.

Landlords of renovated Ocean Park condos are demanding around $5,000 and they compete with The Waterside and Costa Rhu condos.  However,  original conditioned units rent around $3,500.  Breezy.

As at March 2001, the condo has been upgraded. It has around 30 expatriates: Caucasian and Japanese who want over 2,000 sq. ft condos at less than $4,000.

2.  The Albany

1998 listing.
3+1, 2,000 sq. ft, 6th floor, $3,000 f/f. 3 attached baths.
Thomson Road, 2-bus stops to Novena subway. Cheap, no traffic noise when sliding door closed. Pool and squash court only. Whitley Road and junction Whitley/Thomson Road.  Near downtown. Renovated units still renting around $3,000 or less in March 2001. 


Tips for new www.asiahomes.com Realtors

Tom's wife was very upset on being shown "older" condos by the Bank's retained realtors.  Those were probably the realtor's personal contacts and landlords.  I was the fall back realtor contacted via the above mentioned email.

For $3,500, it was difficult to rent a downtown newish condo according to their specifications. Suburban condos were recommended. 

The young couple, mainly the wife, had short listed the brand new Oleander Towers or Castle Green, both being near the Toa Payoh and Yio Chu Kang subway respectively.

The couple rented the latter, a 4-bedroom at $3,000 fully furnished.  Castle Green has an impressive gym while Oleander Towers had a very small gym.. It seems that you will have a higher success rate of  of closing if you show new condos to young couples, even in 2001 as they  prefer newness to bigger space for $3,500.

Time is money for you and you have no second chance if you don't give what the customer wants as there are other realtors competing against you. 




You Got Tenant, Apartment Owner?

Looking for Tenants is like winning a war.
You need to know where your enemies can be found.

You need to advertise in www.asiahomes.com
where prospects interested in Singapore properties
are likely to be found.

Why not place an affordable internet ad
to contact prospects direct and save you
a few thousand dollars in agency commission?
Telephone +65 9668 6468, E-mail judy@asiahomes.com

Last updated:
02 Mar 2001

 

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